NOTE: All prices include GST

Think about your current email campaign. How many emails do you have? What are the goals for each program? Each time you launch an email does it go to everyone in your list? In this course, we’ll take a look at the importance of understanding your current target list. We'll help you understand how to make your target list come alive - from that Excel sheet into a living breathing group of supporters that have been telling you exactly what they love most about your organization.

Prerequisites: We strongly recommend you have completed Email Marketing 101: How to Get Started Building Your Email Marketing Strategy and Email Marketing 201: Goal Setting and Benchmarking before taking this course.

*All course fees are non-refundable.

Email Marketing 202: The Importance of Target Lists