Facebook Ads 101: Using Insights & Analytics to Inform your Strategy

Facebook Ads 101: Using Insights & Analytics to Inform your Strategy

NOTE: All prices include GST

In this on-demand course, we will show you how to use Facebook insights and analytics to inform your organic and paid strategies. Are you targeting the right audiences for your organisation? What content are they engaging with most? What are your competitors posting? Plus, learn how to optimise Facebook pixel to get data on how your followers interact with your website. You’ll walk away knowing how to find this data, and how to use it to begin to devise a Facebook advertising strategy for your organisation.


  • How to find user data in Facebook Insights and Analytics
  • How to set up and optimise the Facebook pixel
  • What data and reports matter
  • How to start a Facebook campaign based on your analysis

About the course

This 100-level on-demand course offers self-paced content for the beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience.

You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 20 TechPoints to access your course certification.

Next Session

Facebook Ads 101-2